So... What is The Blackthorn Club, exactly?

That’s one of the many questions we’re answering in this week’s very special episode of Renegade – A Blackthorn Podcast. It’s our first listener Q&A since the big rebrand, and you all came through with thoughtful, spicy, and deeply curious questions about what this mysterious transformation actually means.

In case you missed it: we recently evolved from Crush It Wine Education into something wilder, witchier, and way more rebellious. Welcome to Blackthorn — a secret wine society built on ritual, rebellion, and the belief that wine should be delicious, fun, and a little bit magical.

But with any transformation comes questions, and we’re spilling the (well-fermented) tea.

Listen Now: 

What We Cover in This Episode:

• Why the rebrand? What inspired us to move from a traditional wine education business to a secret society-meets-wine club?

• What’s staying and what’s changing? Are classes gone forever? Will CrushCast episodes still exist? (Spoiler: sort of, but better.)

• How does Blackthorn actually work? We break down the structure of our free and paid content, from the Ritual Box and monthly video drops to podcast extras and secret passwords.

• Why the mystical vibes? The deeper meaning behind the symbols, secrets, and spells woven into our storytelling.

• How do I join? (Hint: it involves solving a riddle and swearing allegiance to the grape. Kind of.)

Why This Matters: 

This isn’t just a brand glow-up. It’s a mission.

The Blackthorn Club exists to amplify the voices of women and marginalized producers in wine, to challenge elitism in the wine industry, and to make wine feel like a joyful, sacred part of your everyday rituals—not something reserved for snobs or sommeliers.

If you’ve been curious, confused, or just want to know what the heck we’re doing with all these roses, tarot cards, and coded messages, this episode is for you.

Ready to Go Deeper?

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And if you want the full experience—including our wine picks, rituals, secret podcast episodes, and community chat—consider supporting us on Substack.